Tess Pilgrim is a graphic designer based in London
Tess Pilgrim is a graphic designer based in London
Branding / logo design / UX / UI / website design / brand guidelines / print design / collateral design / leaflet design / photography
Triquettra designs and manufactures custom RF PCB projects for large and small clients. They’re a small team with lots of experience in the radio frequency industry. I designed Triquettra’s visual brand from scratch and have continued to develop and create content for the organisation. I also designed the company website, digital and print content, and product photography styles.
Triquettra and RF Creations are sister companies based in Cambridge. RF Creations already had an established visual brand when I joined the team, and Triquettra wanted their own brand to complement RF Creations, being dark blue and gold instead of white and light blue.
Triquettra’s icon draws inspiration from the Penrose triangle (left) and triquetra shape (middle). The latter is what the company is named after and the former because it’s an ‘impossible’ shape that requires mathematical precision and creativity to design and understand.
For full colour applications, I used gradients to show the 3D elements of the logo. However, single colour applications were equally important as Triquettra brands their PCBs with an etching of the logo. I decided to use an outline instead of solid flat logo in these cases, as the outlines show the geometry behind the logo in a way that’s similar to a technical drawing, which was just as appropriate as the gold construction. This also allowed me to use the outline as part of Triquettra’s brand pattern.
I designed Triquettra’s website, which can be viewed at triquettra.co.uk. The website was designed to be the inverse of RF Creations’s website, with a dark theme instead of light.
Since Triquettra develops PCBs, coming up with a photography style which would be elegant and fitting with the brand proved to be challenging. PCBs can come in many different colours but are commonly green, which did not suit the Triquettra brand. As such, I focused on the texture and details of these items, removing colour entirely so the focus is on the intricacies of Triquettra’s work.