London graphic designer | Tess Pilgrim
Tess Pilgrim is a graphic designer based in London
2022 was a particularly memorable year for the awards, with the previous two awards cancelled due to the COVID-19 pandemic. My artwork had to communicate the form and function of the Oliviers, celebrate the return of in-person theatre and remind aud

Olivier Awards

Print design / key artwork development / artworking / out-of-home advertising / print advertising

Established in 1976, the Olivier Awards with Mastercard are Britain’s most prestigious stage honours, celebrating the world-class status of the London theatre industry.

The Oliviers serve as an opportunity for London’s theatre industry to celebrate its successes and the chance to showcase the industry’s talent to a wide audience both nationally and internationally. As well as offering a stunning show to in-person guests, the Oliviers is broadcast by ITV and clips on YouTube get tens of thousands of views.

2022 was a particularly memorable year for the awards, with the previous two awards cancelled due to the COVID-19 pandemic. My artwork had to communicate the form and function of the Oliviers, celebrate the return of in-person theatre and remind aud

2022 was a particularly memorable year for the awards, with the previous two awards cancelled due to the COVID-19 pandemic. My artwork had to communicate the form and function of the Oliviers, celebrate the return of in-person theatre and remind audiences of the unique power of live shows.

I created the Olivier Awards 2022 key art. The composition features past Oliviers winners and captures the joy and theatrics of the night. The general idea of the artwork is a call back to advertising from a few years previously, emphasising a retur

I created the Olivier Awards 2022 key art. The composition features past Oliviers winners and captures the joy and theatrics of the night. The general idea of the artwork is a call back to advertising from a few years previously, emphasising a return of theatre after the difficulties of the COVID-19 pandemic.

I designed both the 2022 (above) and 2020 (below) bus supersides. The former was inspired by the 2018 advertising (pictured below the 2020) - designed before I joined the team - which similarly emphasised the individuals involved in the ceremony and

I designed both the 2022 (above) and 2020 (below) bus supersides. The former was inspired by the 2018 advertising (pictured below the 2020) - designed before I joined the team - which similarly emphasised the individuals involved in the ceremony and the joy of the winners.

LOA-bussuperside-2020-proof-v2.2.jpg
OliviersBus_2018.jpg
This advert in the London Theatre Guide demonstrates the campaign adapting to different audiences. Although the background of the key artwork is retained for consistency, the focus of the imagery switches to the Oliviers as a live event for guests t

This advert in the London Theatre Guide demonstrates the campaign adapting to different audiences. Although the background of the key artwork is retained for consistency, the focus of the imagery switches to the Oliviers as a live event for guests to attend and the prestige of the physical statuettes given to winners. This allows the advertorial content to discuss the Oliviers generally without excessive focus on specific winners, understanding that the audience is already interested in theatre and what the Oliviers signify.